Representing a statement of intent and shared values between both organisations, Bluewater – built on a vision to provide sustainable and inclusive access to clean, safe water for people around the globe – will become the Tour’s ‘Preferred Water Solution of the Tour’.
Said Cho Minn Thant, Commissioner & CEO, Asian Tour (pictured with Steven Tan, General Manager, Asia Pacific Bluewater): “The Asian Tour welcomes Bluewater on board as a Tour Partner in one of our most important areas of event management. With over 40 events across the Asian Tour and the Asian Development Tour, there is a significant amount of water consumed across our events.
“This new partnership aims to gradually reduce our impact on the environment and the communities we visit, and it is in line with our sustainability pillar of being more inclusive towards the triple bottom-line: people, planet, and prosperity – among our members, promoters, and suppliers.
“The message we want to spread is that we will use our best efforts to minimise single-use plastic bottles through this association with Bluewater’s various water solutions.”
Set up in 2013, Bluewater aim to end the reliance on single-use plastic bottles and their associated detrimental impacts of marine pollution and carbon-intensive manufacturing and shipping.
“Bluewater aims to be the world’s most planet-friendly water purification and beverage company and one of our key tools is the unique solutions we have innovated to end the need for single use plastic bottles at large-scale sporting events,” said Bluewater founder and CEO Bengt Rittri.
“This transformative partnership is set to revolutionise hydration practices, enhancing the drinking experience for athletes and spectators across multiple Asian Pacific events while promoting environmental sustainability.
“Partnering with the Asian Tour aligns perfectly with our mission to deliver pure water while protecting the planet.”
An acclaimed Swedish environmental entrepreneur, Bengt says Bluewater’s SupeiorOsmosis™ technology not only removes all known contaminants from drinking water such as PFAS and microplastics but is also enhanced with perfect blends of natural minerals to enhance health and wellbeing for people at home, work and play.
Moving forward at selected Asian Tour events, they will introduce their cutting-edge hydration stations on and off the course, accompanied with reusable co-branded bottles.